[INFLUENCER/KOL MARKETING] Sukin Australia, Sol de Janeiro, Acer, Thips, and more

I initially joined Galatea Management as their Head of Influencer Department, leading strategic initiatives and overseeing talent management. As the company grew, I transitioned into the role of Managing Director, where I oversaw all sides of operations, from managing talent relationships to negotiating high-profile global partnerships and campaigns.

During my tenure, I’ve successfully negotiated multi-million dollar deals, essentially doubling the company sales growth over the last five years by working with top global brands from USA, UK, France, South Korea, Japan, Australia, Indonesia and Singapore across various industries with brands such as SEPHORA, Gucci, Apple, Lancôme, Universal Music, DKNY, Air Asia, UNIQLO, COACH, McDonald’s, SHISEIDO, Adidas, Nike and many more. My focus with my team has been on developing impactful campaigns that create strong, localized engagement in Malaysia/South East Asia markets, while building/maintaining brand recognition on a global scale.

In this role, I’ve fostered meaningful relationships with not only with the talents we represent (KOLs, models, and actors) but also with our clients and partner agencies from around the globe, ensuring seamless collaborations and creating campaigns that deliver significant value.

Molfix

Molfix is a globally recognized baby diaper brand that has quickly become a preferred diaper brand amongst parents in South East Asia.

Our collaboration with Molfix Malaysia focused on developing a long-term ambassadorship program to strengthen the brand’s presence in the Malaysian market. By partnering with key influencers and parenting communities, we aimed to build authentic relationships and enhance brand loyalty among local consumers. This strategic approach not only increased brand visibility but also fostered trust and credibility within the target audience, contributing to Molfix’s growth and recognition in Malaysia.

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Sukin Australia

In collaboration with Sukin Australia, we introduced their pioneering vegan skincare products to the local market, a significant step as many consumers were unfamiliar with vegan beauty at the time. This partnership was especially impactful, as both the brand and talent aligned perfectly to showcase the availability of effective, plant-based skincare options. Through this campaign, we successfully helped educate the local market about the benefits of vegan skincare, fostering greater awareness and appreciation for eco-conscious beauty solutions.

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Sol de Janeiro

In July 2023, Sol de Janeiro, the renowned Brazilian beauty brand, made its debut in SEPHORA Malaysia, introducing its signature products like the Brazilian Bum Bum Cream and Cheirosa 62 Perfume Mist to the local market.

To embody the brand’s vibrant and confident ethos, we collaborated with models who reflected these values, ensuring the campaign resonated authentically with local consumers. This approach effectively highlighted Sol de Janeiro’s commitment to celebrating natural beauty and body positivity.

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Lancôme

In a multi-year ambassadorship with Lancôme, we played a key role in cultivating a partnership that allowed the global brand to seamlessly connect with their target audience through a top-tier influencer with a significant following in South East Asia and the UK. The collaboration was unique in that it provided Lancôme with subtle yet effective brand promotion, while also allowing full creative freedom for the influencer, ensuring content felt authentic and engaging throughout the collaboration.

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Tourism and Events Queensland (TEQ) (Australia)

In partnership with Tourism Queensland Australia, we worked closely with the tourism ministry to craft a strategic and organic influencer campaign designed to promote Brisbane and the Gold Coast as an exciting travel destination. The core focus of this collaboration was to highlight Australia’s Muslim-friendly tourism offerings, emphasizing a wide range of experiences— from breathtaking natural landscapes to vibrant food scenes and iconic sightseeing spots.

We strategically selected influencers with distinct audience demographics to participate in the organic trip, ensuring they authentically captured the vibrant offerings of Queensland. The campaign generated significant engagement, reaching several million users across Southeast Asia, effectively enhancing awareness of Australia as a welcoming and diverse destination for Muslim travelers.