[EDITORIAL] Lunar Landing Lookbook for FRIESENGUYS

The lookbook for Edie Chung’s latest collection, “LUNAR LANDING,” is a bold exploration of the designer’s unique blend of space-inspired fashion and cyberpunk aesthetics. The collection tells the story of a heroine who, while escaping a lawless organization, embarks on a transformative journey into the far reaches of space. As she ventures deeper into the unknown, she discovers a realm where she truly belongs and gains ultimate control over her destiny. This thematic arc mirrors the innovative, boundary-pushing ethos of Chung’s label, FRIESENGUYS.

Founded in 2019, FRIESENGUYS is a Malaysian fashion label known for its avant-garde approach to design, and since August 2023, it has captured the attention of Tokyo’s vibrant fashion scene. The brand is recognized for its storytelling through clothing, where each collection is a deeply personal narrative. The “LUNAR LANDING” lookbook continues this tradition, blending high-concept fashion with cyberpunk elements to create a visual narrative that’s both futuristic and empowering.

Having gained the attention of Japanese pop culture icons like Kyary Pamyu Pamyu and the members of Sakurazaka46, FRIESENGUYS stands as a rising force in the fashion world, redefining how stories are told through garments, and cementing its place on the global stage.