[E-Commerce] Mimpikita Website Copywriting Overhaul

I completely revamped Mimpikita’s website copy, focusing on the “About,” “Prints,” and “FAQ” sections to enhance both brand clarity and user experience. The goal was to ensure customers fully understand who Mimpikita is—a contemporary modest fashion brand founded by sisters, dedicated to timeless, effortless chic—while maintaining the brand’s authentic, inclusive tone. I restructured the “About” page to clearly convey Mimpikita’s values and story, and revamped the “Prints” section to highlight the brand’s commitment to originality and sustainability through in-house, digital printing methods.

The “FAQ” section was overhauled to make it easier for customers to navigate purchases, understand exchange policies, and explore bespoke services, thus enhancing transparency. Additionally, I focused on improving the UX by streamlining the site’s navigation and optimizing the buying journey, ensuring customers could seamlessly explore collections and complete purchases while staying true to Mimpikita’s empowering, community-focused essence.

Here’s the updated website: https://www.mimpikita.com.my/