[B2B/B2C] Wawari — Commercial/Residential Development Marketing Collateral Rebranding

I was tasked with creating a marketing collateral that not only captured the innovative essence of Wawari, but also allowed future buyers to envision themselves owning a piece of the future—a future grounded in sustainability. The goal was to rebrand and design content that would evoke the excitement and potential of this visionary township, blending forward-thinking urban development with a deep respect for the natural environment.

Through thoughtful design and deliberate narrative, the content was crafted to tell the story of Wawari as Asia’s favorite playground for sustainable living. It was crucial to strike the right balance between modernity and nature, emphasizing Wawari’s commitment to innovation while ensuring buyers could feel the harmony between progress and preservation.

The process involved a detailed exploration of sustainable living principles and translating them into a compelling story that resonated with prospective investors and homeowners alike. Each element of the brochure—from the language used to the visual design—was carefully curated to evoke a sense of possibility, positioning Wawari as the place where imagination meets reality, and where vibrant, independent communities thrive in a sustainable future.